The Art of CRM
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Summary

Throughout this book, we will be exploring the key elements of how to build successful CRM solutions that are highly configurable, while being able to satisfy the security, usability, portability, and performance requirements of a business. At the same time, the systems we will be building will still provide a good total cost of ownership (TCO) and return on investment (ROI) ratio, very much like the Taj Mahal example we explored in this chapter.